VT Group

VT Group grew out of the defence services provider and ship builder Vosper Thorneycroft. As the Group diversified into civilian support services, the corporate culture remained resolutely engineering based. House was approached to help with the branding and positioning of VT Education and Skills, the schools support division. The work evolved partly in response to critical media coverage, as exemplified by headlines such as ‘Arms manufacturer to run our schools’. The positive influence of the rebrand and repositioning of this single division extended its reach across the entire Group.

‘House has helped me in three business settings over the last decade to get to the heart of my organisations, so we knew who we were and what we believed. Their work has had a powerful, long-lasting impact, however painful the original interrogations! They have a real talent for distilling what we really need as opposed to what we initially tell them we need and we’re still using today the insights from the work they did for us years ago.’

Business Development Director, VT Education and Skills

Creative partner: Chris Bennett